Get the Strap


Shari Dionne at the Intersection of Fashion and Music

By  | 

Over the years, the fashion scene has evolved into something more than a space where people can express themselves and embrace their individuality. It has become a platform that fosters creativity and promotes uniqueness, mashing itself into a wide variety of industries, such as the realms of music and entertainment. Among the luminaries that have successfully opened the doors of fashion to otherworldly pursuits are Will Nickens Jr. and Shari Dionne, the esteemed founders of the emerging eyewear brand Shari Dionne.

Standing at the helm of Shari Dionne, Will Nickens Jr. and Shari Dionne share a love story that serves as the inspiration behind the creation of the brand. After crossing paths with each other in Dallas and getting into a weekend fling, the power duo eventually walked down the aisle, and they’re set to welcome their second child next year.

Although Will Nickens Jr. and Shari Dionne are beginning to live a life according to their plans, these power players have decided to dedicate themselves to translating their visions into reality, one innovative breakthrough at a time. Equipping themselves with the passion and determination they have towards their craft, Will and Shari breathed life into their brainchild, Shari Dionne.

Shari Dionne is a fashion brand that not only offers an impressive inventory of eyewear but also aims to launch people towards greater heights. As a brand that encourages growth, Shari Dionne is expanding its horizons, dipping its toes into the realms of music and entertainment. With no plans of slowing down anytime soon, this Los Angeles-based company is unstoppable at taking significant strides to the top of the industry ladder.

In an interview, Will Nickens Jr. and Shari Dionne talked about the inspiration behind the brand’s pieces. “We wanted people to feel empowered in their eyewear” as co-founder, Shari Dionne, felt throughout the years, the couple shared. “Our mission is to boost people’s confidence through our products while providing protection from harmful UV lights,” they added.

Being more than a run-of-the-mill eyewear brand, Shari Dionne is currently making waves with recent collaborations with notable influencers. Additionally, they have begun to really focus on musicians in the industry, such as Dallas phenom lyricist Jason Lyric; former women’s NCAA standout basketball twins, the Gonzalez twins; reality TV star and musician Charisse Mills and the original face of the Clubhouse app, Bomani X. Will Nickens Jr. and Shari Dionne believe that fashion should be more than a wide collection of apparel; it should also amplify voices, emphasizing the significance of growth across various mediums. For this reason, Shari Dionne takes fashion to another level by bringing an impact to the world of music.

Years down the road, Shari Dionne has come a long way from its humble beginnings and modest origins. Under the strategic leadership and creative vision of the Nickens, the eyewear brand has made it to the forefront of the industry as it has become not only the choice of numerous celebrities but also the go-to brand for musicians across the world.

In the coming years, Shari Dionne hopes to continue empowering people to wear their truest selves with confidence and grace. They intend to set a precedent across the music and entertainment industry by making sure that their products transcend expectations and deliver nothing short of the best.

Learn more about Shari Dionne by visiting their website.