Ideal – “Unconventional”
Unconventional gives subliminal little riddles into (I)deals life as an emcee. He flows on the beat, making people feel what he’s saying instead of just listening. His out-of-the-box lifestyle is described throughout the song and matches Mick Jenkins verse, where both artists poetically tap into listener’s minds and souls. The soul sample and beat produced by Pooney, gives the track a breath of fresh air and nostalgia of when hip hop was in its purest form. Unconventional is the perfect storm ready to shock the industry and bring it back to the basics of music.