STARZ CEO Chris Albrecht & 50 Cent Explain $150 Million TV Deal For G-Unit Flim & TV
At IGNITION 2018, award-winning rapper Curtis “50 Cent” Jackson and Starz CEO Chris Albrecht talk about their hit show “Power” and finding success in TV and entertainment.
Albrecht has held his executive post at Starz since 2010. Before that, he spent 22 years at HBO, where he was credited with developing groundbreaking shows such as “Sex and the City,” “The Sopranos,” “Curb Your Enthusiasm,” and “Entourage.”
One of the most recognized rappers, Jackson recently pivoted into entrepreneurship. In 2003, he founded the film-production company G-Unit Film and Television Inc.
In 2014, Starz debuted G-Unit’s scripted series “Power.” Jackson is a co-creator, executive producer, and co-star of the series.
The drama was an overnight success and renewed for a second season after just one episode. “Power” has become a lynchpin for Starz programming as Albrecht works to reinvent the network as a destination for premium original content.
In late 2018, Starz signed Jackson to an exclusive four-year deal, solidifying a long-term partnership between Albrecht and Jackson for years to come.