AFRO – Afrotainment Channels | All Shades of Black
AFRO, a channel from the Afrotainment Family of channels mission is to appeal to the sensibilities of African-American/Black families by producing and broadcasting an aura of refreshing and blooming polycultural Black content from a wide array of genres: Talk-shows, realities, sitcoms, soaps, dramas, movies, music, entertainment news, comedies and events
AFRO and CLEO TV Will Launch on Comcast’s Xfinity TV in January 2019
Comcast Corporation (Nasdaq: CMCSA) today announced it has selected two new African American majority owned independent networks to be broadly distributed on Comcast Cable systems beginning in January 2019. After a thorough evaluation of dozens of proposals, Comcast selected AFRO and CLEO TV, both of which will provide quality entertainment that highlights and features TV and movie content about African American and black communities.
“The offerings from both AFRO and CLEO TV serve as an excellent complement to the growing catalog of programming choices we offer about global black communities,” said Keesha Boyd, Executive Director, Multicultural Products at Comcast Cable. “We remain committed to delivering a wide array of programming by partnering with independent networks, such as the two we’re announcing today, to better serve our increasingly diverse customer base.”
AFRO and CLEO TV will join over 100 diverse networks available across Xfinity platforms, which offered over 14,000 hours of diverse on demand and online programming in 2017. In 2011, as part of Comcast’s commitments made in connection with the NBCUniversal transaction, Comcast agreed to launch 10 new independently owned and operated networks by 2019, including eight that are minority-owned or -operated. Six minority-owned networks have already launched, including BabyFirst Americas (2012), El Rey (2013), Kids Central (2017), and Primo TV.