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“Raw I Know I Got It” Courtesy Of Shaq And DJ Nitti

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“Raw I Know I Got It” serves as a triumphant anthem from the legendary Hall of Fame basketball player, as he kicks off the track with audio snippets from his monumental selection as the number one overall pick in the 1992 NBA Draft. Backed by a beat as commanding as his presence on the court, SHAQ delivers a barrage of verses, boasting about his rim-shattering dunks, his “quadruple platinum” NBA achievements, and the global reverence he commands. With a storied career spanning both basketball and music, Shaquille O’Neal has left an indelible mark on hip hop, with chart-topping hits like “What’s Up Doc? (Can We Rock)” and “Bodies Freestyle,” while also making waves in electronic music under the moniker DIESEL, with tracks such as “Bang Your Head,” “Gorilla Warfare,” and “Heat.” In “Raw I Know I Got It,” SHAQ showcases his musical prowess once again, paying homage to his All-Star companions, from his Inside the NBA co-panelist Kenny Smith to the revered late Kobe Bryant.

The latest addition to 1999 WRITE THE FUTURE’s repertoire comes hot on the heels of their recent singles. These include “fIT chECK fREEsTYle,” a collaboration with pop experimentalist Jean Dawson, “WhAT yoU WaNT,” featuring genre-bending artist Deb Never, and “PUMP IT UP ε=┌(^_^)┘,” which showcases the talents of Indonesian rap powerhouse Rich Brian and breakout rapper TiaCorine.

Earlier this year, 1999 WRITE THE FUTURE introduced their debut compilation project, “hella (˃̣̣̥╭╮˂̣̣̥) ✧ ♡ ‧º·˚:,” a collection brimming with genre-spanning collaborations. The album features a star-studded lineup including Rich Brian, Warren Hue, Ghostface Killah, Busta Rhymes, Smino, Cuco, Amaarae, Offset, BADBADNOTGOOD, Westside Gunn, Dumbfoundead, and more. With 24 tracks, the album offers a kaleidoscope of sounds, delving into the anachronistic lore of 1999 WRITE THE FUTURE while vividly capturing the essence of Northern California culture and beyond. Under the creative direction of 88rising’s Sean Miyashiro, the album taps into childhood nostalgia and wonder, painting a vibrant sonic tapestry.

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