A New Sound in HipHop Is Here, and ACJC Is Bringing It!
Hip-hop is a genre that has always been about innovation and pushing the envelope. For example, rappers are often at the forefront of social justice movements, as seen in Tupac Shakur’s poignant work against police brutality. Great rappers like Jay-Z and Biggie Smalls have made an indelible mark on music with their lyrical genius and paved the way for new artists. However, today’s hip-hop scene is different from what it used to be. Streaming services provide instantaneous access to any song you want. This new digital era leaves artists looking for ways to stand out.
Atlanta-based rapper ACJC’s distinct sound provides listeners with an all-new type of hip-hop experience they can’t get anywhere else. His lyrical flow incorporates southern rap beats and traditional rap melodies for a new sound spreading like wildfire on social media platforms such as Instagram, Twitter, and Facebook. To many fans, ACJC is breaking into the industry and setting a high standard for the new generation of artists.
Born to a Jamaican mother and a Trinidadian father, ACJC was raised on an eclectic playlist that still influences his music decisions. Since the fifth grade, he has been writing music and incorporating melodies found in popular Caribbean tunes, rap, pop, and R&B. He infuses instruments heard in Reggae with the influence of southern hip-hop making new melodies, sounds, and content that can appeal to various demographics and is unique to today’s mainstream hip-hop culture. In this fast-paced world where things change overnight, his blend of music has made ACJC a star to watch and a trendsetter in his space.
ACJC recently announced his new single, “Back Up”, through his music label Lambo Speed, and he’s getting a lot of buzz for it. One month after the rapper released the unofficial music video on YouTube, the song garnered 161K+ views and counting. “Back Up” was recently approved by the program director for organic placement with Street 94.5, a popular radio station in Atlanta, GA. This is a great honor for ACJC, as radio play is tough to come by for independent artists. He has also released another single, “Feel Me”, featuring fellow Atlanta rapper, YFN Lucci, and was one of the performers at the Quarter Past Lit Festival on September 17, 2022.
As a successful independent black artist, ACJC knows the challenges most artists face before finding their place in the music world. That’s one reason he established Lambo Speed, hoping to make it a hub for creative growth, providing positive opportunities, and guidance for the youth.
“It’s an even playing field, and there is enough money for everybody,” he says. “If we all guide and show our people around us how to move in the right direction and drive, any goal can be achieved.” ACJC feels the current generation of rappers has failed in that regard, adding that “The black community needs real leadership and positive influence. Most rappers don’t speak on the hustle outside of music and the businesses that we have to have to stay afloat. Everybody is not a drug dealer.”
Aside from music, ACJC hopes to lead the way in investing and technology, showing the youth it’s possible to have a healthy life outside music. With his work ethic and dedication, it’s just a matter of time before he becomes a renowned trailblazer in the larger hip-hop community.