Get the Strap


Taoping’s Digital Billboard OOH Advertising Network Gives New Artists Maximum Exposure Opportunities

By  | 

Taoping’s DOOH advertising network is the perfect platform for new artists to get maximum exposure. The company’s vast network of digital billboards and large smart panel screens are located in high-traffic areas all across China where music fans see and experience your creative message every single day. Taoping’s team of experienced music industry professionals create customized ad campaigns for each artist, maximizing their reach and impact.


For new artists looking to make a splash in the Chinese music scene, Taoping is the clear choice for digital out-of-home advertising campaigns. Earlier this year for Rolling Stone, President of COMBB Amanda Dorenberg highlighted the opportunity billboards offer for small artists. The Canadian Out-of-Home Marketing Association (COMMB) is a national not-for-profit organization representing the out of home (OOH) industry in Canada. COMMB’s membership base includes advertisers, agencies, programmatic tech stacks and OOH companies of all sizes.


Mrs. Dorenberg is an award-winning technology and marketing executive and true Out-of-Home digitization expert. She has a proven record of success in disrupting traditional industries via new and emerging technologies. Her work has been featured in some of the world’s top media outlets, including Forbes Tech, Wired Magazine, Technology Headlines, Entrepreneur, Fast Company and Rolling Stone.

In the article she highlights a 2021 campaign by Ye (formerly known as Kanye West) where DONDA billboards appeared across Toronto while the artist was feuding with Drake and the abilities that large screen takeovers provide. From record labels to radio stations, event promoters to solo artists, marketing is critical for the promotion of an album or project.

Taoping’s DOOH Music Marketing Opportunities
Taoping’s cross-screen capabilities like the kind recently seen with the BMW 3D ad in Times Square range from larger scale, digital multimedia exhibition hall projects and large smart panel presentations to transit stations, street furniture and/ the company’s wide network of visual elevators where Taoping has screen advertising opportunities across sometime’s 10% off entire city populations like Tianjin with nearly 14 Million residents. (10% x 14,000,000 = 1,400,000 Music Fans)

The capabilities of the company’s digital ad technology also allows music markets tremendous flexibility targeting their hands by demographic, location or even certain hours of the day. DOOH advertising is the perfect way to reach new fans and create a buzz around your music. With Taoping, you can be sure that your ad campaign will be seen by millions of potential fans across China.

Taoping is not only unique in their offerings but extremely effective allowing for major album releases in shopping malls right where users can then purchase the units driving record sales the same day as the album’s release. This type of immediate gratification is a game-changer in the industry and provides a competitive advantage that cannot be ignored by any serious artist looking to make it big in China.

Mrs. Dorenberg also mentioned the annual Spotify Wrapped campaign. At the end of every year, Spotify reveals its Wrapped campaign that highlights user-generated playlists, congratulates artists and groups whose music has been played the most, and other insights derived from its data. This massive OOH execution is amplified by combining it with mobile and social content advertising, the exact same capabilities offered through Taoping campaigns for artists.

How Artists Can Use Digital Out-of-Home (DOOH) Ad Campaigns with Success

If you’re an artist looking for your big break, starting small with DOOH is a great idea. Focus on establishing your band’s brand- which is something that DOOH does really well. You’ll have the opportunity to show off faces, logos, and performance information against a backdrop that allows potential fans to get contextual clues about what kind of music you make. This way, they can decide if they want to tune in or not. Local musicians who haven’t made it yet can tailor their approach based on their needs and see better results because of it.


With programmatic digital out-of-home buying, you can now run micro-campaigns. If you’re an artist, this means that you can set your maximum budget and then pause or resume the campaign as needed. Additionally, it might be beneficial to limit your messaging to only the most productive times (for example, when your target audience is actually engaging with digital billboards like rush hour or working day times.


OOH digital displays, much like music, provide a way to be creative. DOOH screens can show video, animation and even interactive features and 3D graphics. Creativity is key when it comes to content marketing. If you can create concepts and experiences that go beyond the current moment, you’ll be able to generate hype and could even see your idea go viral.


Taoping is a publicly traded company with additional interests in cryptocurrency and blockchain technology outside of their advertising prominence. They are listed on the US markets under the ticker NASDAQ: TAOP.

Leave a Reply

Your email address will not be published. Required fields are marked *