ACEY Enlightens Rising Artists on How to Grow Their Brands
ACEY is a unique and creative rising artist based in Atlanta, Georgia. He began writing his music in 2019 and quickly realized that he had a unique talent that needed to be honed and nurtured. ACEY would sit in his closet night after night listening to beats, trying to come up with a perfect message to portray in his music.
Within time, ACEY has managed to develop himself as a creative and grow his brand. ACEY believes that growing a brand is constant, and each brand has a solid foundation or pillars of what its brand represents. In his opinion, it takes four pillars to grow a sustainable brand which are: knowing your audience, marketing, feeding your fan base, and evolution.
First, ACEY believes knowing your audience is critical to correctly identifying who is purchasing, listening, and following your product or content. Therefore, it’s vital to create a successful brand. Secondly, marketing is critical in growing your brand. According to statistics, marketing takes, on average, seven to ten times for a potential consumer to look at or consider a new product. Thus, you should regularly produce content for your audience to recognize. Failure to market your product automatically reduces your amount of potential connectivity to grow a new and larger audience.
Thirdly, ACEY perceives that you must constantly feed your fan base as an artist. Once you have a product that captures the eyes and ears, you must execute your brand’s vision consistently.