Sacramento Kings and Curtis “50 Cent” Jackson Ink a Multi-Year Partnership
Today, the Sacramento Kings announced a multi-year partnership with Grammy award-winning musician, two-time New York Times best-selling author, executive producer, entrepreneur and philanthropist Curtis “50 Cent” Jackson, his premium wine and spirits company Sire Spirits LLC and his charity, the G-Unity Foundation.
Continuing the Kings efforts to lift up and support diverse companies, Sire Spirits, a black-owned business, becomes the official premium champagne partner with their award-winning Le Chemin du Roi (fittingly translated as The Kings Path), a proud spirits partner with their award-winning Branson Cognac and presenting sponsor of one of Golden 1 Center’s largest premium clubs, Rush, serving courtside and season ticket members. The club “Rush by Sire Spirits” will feature a breathtaking 500 bottle Le Chemin du Roi Champagne Wall.
“We are thrilled to partner with Curtis and bring Sire Spirits to Golden 1 Center for our fans and guests to enjoy,” said Sacramento Kings Owner and Chairman Vivek Ranadivé. “This partnership continues the Kings commitment to supporting diverse entrepreneurs and aligns our shared passion for providing youth with the tools and opportunities they need to succeed. I am excited to work together to support the Sacramento community.”
“I did this deal after meeting with Vivek Ranadivé and learning how he and the entire Kings organization genuinely shares my philosophy of promoting conscious capitalism,” said Curtis “50 Cent” Jackson. “I very much look forward to meeting the Kings fans and expanding the reach of my G-Unity Foundation and spirits brands in and around the city of Sacramento.”