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Lance Hitch Is Going From Motor City To Mainstream

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Detroit has always been a huge music hub, but the city has been taking the main stage for hip-hop music in recent years. Artists like Tee Grizzley, Sada Baby, and 42 Dugg have been taking Motor City rap mainstream with the industry finding a newfound love for the region. For Detroit native Lance Hitch, this shift couldn’t have come at a more perfect time.

Growing up in Detroit, Lance Hitch had strong musical influences from the beginning. In the 60s and 70s, Detroit-based recording company Motown was the leading label for all the R&B and Pop music hitting the charts. While that spark died down near the end of the century, it was reignited post-2010 through rap artists like Big Sean and Tee Grizzley.

Another budding star that began to blossom during this time was Lance Hitch. He began creating at a young age, getting his start with a group he formed with his cousins called T.C. (The Crew). Passionate about the art form, Lance continued to create after leaving The Crew and released his first album, “Me Against The World” in 2018. Since then he’s made a name in his city and beyond, with major artists like Ace Hood & hometown favourite Sada Baby. His latest record, “Soul Cry” with collaborator Kelo is a bouncy Midwest tune sure to teleport any listener to Detroit with Lance himself.

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