Houston Rockets and Toyota Center Announce Partnership with Curtis “50 Cent” Jackson’s Sire Spirits

NBA reports:

HOUSTON – The Houston Rockets today announced a ground-breaking partnership with Curtis “50 Cent” Jackson and his premium wine and spirits company Sire Spirits, LLC. This multi-year partnership will mark the first Official Partnership between Jackson and an NBA franchise. The deal will highlight Jackson’s award-winning Branson Cognac and Le Chemin du Roi Champagne brands to Houston Rockets games and Toyota Center events with multiple themed bars, a branded luxury suite and a courtside loge box.

Sire Spirits is solely owned and operated by award-winning musician, actor, entrepreneur, executive producer and now Houston resident Curtis “50 Cent” Jackson. Among the initiatives Sire Spirits will bring to the Rockets and Toyota Center includes being a Presenting Sponsor of the team’s annual Black Sports Professional Career Fair, the annual Black History Night, and special fundraisers.

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.@50cent is in the building! 🙌 pic.twitter.com/WT6GfJx0nT

— Houston Rockets (@HoustonRockets) March 17, 2022

Houston Rockets today announced a ground-breaking partnership with Curtis “50 Cent” Jackson (@50cent) and his premium wine and spirits company Sire Spirits, LLC. This multi-year partnership will mark the first Official Partnership between Jackson and an NBA franchise…. pic.twitter.com/yx0SwJZM1h

— Mark Berman (@MarkBermanFox26) March 16, 2022