Braveboy is connecting London and the Caribbean with his single “Shake That Ting”
The London music scene has been trending a lot recently, with crossover hits from the likes of Tion Wayne, Chip, AJ Tracey Central Cee, Stormzy, Russ Millions, Stormzy, and Skepta with their unapologetic drill and grime anthems to pop/r&b artists such as Jorja Smith, Ed Sheeran, Adele and Ella Mai topping the global charts.
Dancehall and Caribbean crossover music has also been trending over the years with Jamaican artists creating waves and burning up the charts like the Sean Paul and Clean Bandit hit single “Rockabye Baby”, the Wiley, Idris Elba & Sean Paul party anthem “Bosey”, Kofee’s global hit “Toast”, Kevin Lyttle’s “Turn Me On” and Shaggy “It Wasn’t Me.”
Artists like Stylo G, Spice, Konshens, Kranium, and most recently Shenseea and Spice continue to make big moves towards crossing over into the US market.
With the Caribbean clearly continuing to prove that they are a force to be reckoned with, one interesting collaboration we came across recently, was between UK Dj/producer Vik Toreus and Trinidad and Tobago artist Braveboy called “Shake That Ting”.
The song produced by Vik Toreus and performed by Braveboy blends dancehall, hip hop, reggaeton, moombahton, and other electronic music genres to create a party anthem that is easy fit for any DJ club set. What really stood out to us with this particular track was the marketing rollout campaign highlighting in a humorous way the cultural differences between the UK, America, and the Caribbean, and especially defining the world “Ting”.
The West Indian diaspora has contributed a lot to American hip hop culture, from Jamaican DJ Kool Herc being crowned by many as the inventor of hip hop to artists, flash forward to more recent times, where artists like Rihanna (Barbados) and Nicki Minaj (Trinidad and Tobago) continue to dominate the charts and become entrepreneurs and pop culture and fashion icons
With aspirations to hit the charts like Caribbean legends such as Shaggy, Sean Paul, Babycham, Elephant Man, and his hometown heroes Bunji Garlin, Machel Montano, and Kes, Braveboy hopes to create waves musically over the next few years while representing the Caribbean authentically in his own style.