Music Executive John Kwatakye-Atiko Launches Entertainment Company “Popular Demand”
John Kwatakye-Atiko, a music executive with over 19 years of experience in the industry, has launched a new entertainment company called Popular Demand. The company will focus on developing and promoting emerging talent across a range of genres, including hip-hop, R&B, and pop.
Kwatakye-Atiko is no stranger to the music industry, having worked with some of the biggest names in the business, including Jay-Z, Kanye West, and Rihhana working for Island Def Jam Records from 2004 -2010 and his work with King Phaze known for “Yonkers Anthem” Ft the late DMX, Styles P, and Sheek Louch. His artist Phaze also had success when he was tapped by Country music legend Billy Ray Cyrus for his Walt Disney release of Brother Clyde. Kwatakye-Atiko is known for his keen eye for talent and his ability to spot emerging artists before they hit the mainstream.
In launching Popular Demand, Kwatakye-Atiko aims to create a platform for the next generation of talent to showcase their skills and reach a wider audience. The company will provide a range of services to its artists, including management, publishing, artist development, marketing, and distribution.
“I’m excited to launch Popular Demand and provide a platform for talented artists to showcase their music,” said Kwatakye-Atiko. “Our goal is to develop and promote emerging talent and help them achieve their dreams.”
The launch of Popular Demand comes at a time of significant change in the music industry, with streaming services and social media transforming the way that artists reach their fans. Kwatakye-Atiko believes that the new company is well-positioned to take advantage of these changes and provide artists with the support they need to succeed.
“We’re living in a new era of music, where artists have more opportunities than ever before to reach their fans,” said Kwatakye-Atiko. “With Popular Demand, we’re going to help artists navigate this new landscape and build successful careers.”
Kwatakye-Atiko has brought on Lindsay Burgess also known as Content Coach Lindsay @contentcoachlindsay on Instagram to oversee the company’s social media marketing efforts.
Popular Demand has already started considering artists for its roster, and the company has plans to expand its operations in the coming months. With Kwatakye-Atiko at the helm, the new company is poised to make a significant impact on the music industry and help shape the careers of the next generation of superstars.
John Kwatakye-Atiko IG: @kingjohnlives
Content Coach LindayIG: @contentcoachlindsay
Photo taken by IG: @mattccamera