Dr. Dre Sells Beats Brand to Apple for $3 Billion – Hip-Hop Moments in Music History
For Black History Month this year, Rémy Martin teams up with XXL to celebrate 10 important moments in hip-hop history. Through the years, Rémy Martin has created a synonymous relationship between cognac and music culture by representing celebration and entertainment seamlessly. In honor of hip-hop’s nearly 50-year existence, host DJ Suss One, XXL Awards Board members Kendell “Sav” Freeman, Vice President/Co-Head of Urban Music at Arista Records; Sydney Margetson, Senior Vice President of Publicity at Atlantic Records; and Traci Adams, Executive Vice President of Promotion at Epic Records, revisit Dr. Dre selling his Beats brand to Apple Music for $3 million in 2014, as a monumental milestone in the genre.
Important milestones in hip-hop like this deserve recognition for years to come. As part of Black History Month, Rémy Martin and XXL will be making a donation to Black Music Action Coalition, an advocacy organization that was formed to addresses systemic racism within the music industry and reaches racial justice throughout society at large. Rémy Martin and XXL will match every additional dollar donated to BMAC during Black History Month.*
Donate to the Black Action Music Coalition: https://www.xxlmag.com/remymartin10/