Exclusive Interview: Rising Producer Lexnour

What is your name and what city do you rep?

My name is Alex Nour, and I go by Lexnour for my industry name. I rep Ottawa, Canada. I am born there and have lived there all my life until I moved to LA full time just recently.

Tell us about your latest releases, what inspired you to create them?

The latest big release that I have produced is Dax’s very first album “Pain Paints Paintings”, an artist I have been working with closely since 2018. I produced 13 out of 16 songs. This is my favorite project that I have worked on because I had the opportunity to executively produce / engineer an album and craft a unique consistent sound for it from start to finish. It was also a pleasure working with new artists that featured on the album, Snow Tha Product, Yelawolf, Lecrae, Clever, Nasty C, and Tom Macdonald.

My inspiration to create these beats comes from mostly myself. I definitely also listen to other music and learn things from them, but while creating beats I mostly just stick to what I enjoy making in the moment and how I feel, if I’m feeling good I’ll make something good. If I’m not feeling good, I’ll probably step away and come back later.

Other individual latest releases:
– Dax – Propaganda ft. Tom Macdonald (Produced by me)
– Chad Tepper – ft. Simple Plan (Co-written, and Mixed & Mastered by me)
– Ekoh – Save Yourself (Produced by me)
– Dax – Grinch Goes Viral (produced by me)
– Dax – The Next Rap God 2 (Produced by me and Pendo46)
– Dax – A Lot at Stake ft. Snow That Product (Produced by me)
What is unique about you and your music?

I am a music producer who focuses not only on making music, but also communicating the music to my audience and interacting with them. I have 45k followers on Instagram, and 350k on Tik Tok because I tend to post what I am working on, and content for other producers and artists to interact with. I think my ability to show my personality, interact and promote my music on social media makes me stand out.

When it comes to making music, I try not to overthink or over-produce my beats, because I want them to be simple but also catchy for an artist to feel like there is room for them on the beat. I think that is why people are so drawn to them. I also give them catchy names and artworks when I post them on my Youtube channel, that way an artist can easily get inspired and have an idea of what their song will be about.

What shaped your music?

I started by watching a lot of YouTube tutorials on how to make beats and how to mix songs. So other Youtube producers definitely played a big role in my ability to make good sounding mixes. Collaborating with other producers has also helped me shape my sound and the way I make beats. I have worked a lot with Pendo46 who’s known for his rap type beats on Youtube, and have learned a lot from us working together. Our collab beats on Youtube have accumulated millions of views together. I also love to make nostalgic sad melodies that you would hear in 2000’s pop or rock music, and I think that plays a big role in how my beats sound today.

I also played guitar while growing up and performed in elementary school and high school, so I’ve always had an ear for music since I was a kid.