Exclusive Interview: Rising Producer Lexnour
What is your name and what city do you rep?
My name is Alex Nour, and I go by Lexnour for my industry name. I rep Ottawa, Canada. I am born there and have lived there all my life until I moved to LA full time just recently.
Tell us about your latest releases, what inspired you to create them?
The latest big release that I have produced is Dax’s very first album “Pain Paints Paintings”, an artist I have been working with closely since 2018. I produced 13 out of 16 songs. This is my favorite project that I have worked on because I had the opportunity to executively produce / engineer an album and craft a unique consistent sound for it from start to finish. It was also a pleasure working with new artists that featured on the album, Snow Tha Product, Yelawolf, Lecrae, Clever, Nasty C, and Tom Macdonald.
My inspiration to create these beats comes from mostly myself. I definitely also listen to other music and learn things from them, but while creating beats I mostly just stick to what I enjoy making in the moment and how I feel, if I’m feeling good I’ll make something good. If I’m not feeling good, I’ll probably step away and come back later.
Other individual latest releases:
– Dax – Propaganda ft. Tom Macdonald (Produced by me)
– Chad Tepper – ft. Simple Plan (Co-written, and Mixed & Mastered by me)
– Ekoh – Save Yourself (Produced by me)
– Dax – Grinch Goes Viral (produced by me)
– Dax – The Next Rap God 2 (Produced by me and Pendo46)
– Dax – A Lot at Stake ft. Snow That Product (Produced by me)
What is unique about you and your music?
I am a music producer who focuses not only on making music, but also communicating the music to my audience and interacting with them. I have 45k followers on Instagram, and 350k on Tik Tok because I tend to post what I am working on, and content for other producers and artists to interact with. I think my ability to show my personality, interact and promote my music on social media makes me stand out.
When it comes to making music, I try not to overthink or over-produce my beats, because I want them to be simple but also catchy for an artist to feel like there is room for them on the beat. I think that is why people are so drawn to them. I also give them catchy names and artworks when I post them on my Youtube channel, that way an artist can easily get inspired and have an idea of what their song will be about.
What shaped your music?
I started by watching a lot of YouTube tutorials on how to make beats and how to mix songs. So other Youtube producers definitely played a big role in my ability to make good sounding mixes. Collaborating with other producers has also helped me shape my sound and the way I make beats. I have worked a lot with Pendo46 who’s known for his rap type beats on Youtube, and have learned a lot from us working together. Our collab beats on Youtube have accumulated millions of views together. I also love to make nostalgic sad melodies that you would hear in 2000’s pop or rock music, and I think that plays a big role in how my beats sound today.
I also played guitar while growing up and performed in elementary school and high school, so I’ve always had an ear for music since I was a kid.
I realized I was going to make music professionally from the moment I discovered it. It seems kind of crazy, for someone to believe they will become something when they’ve barely even started… but for some reason I just knew this is what I was going to do as a career and that it was just a matter of time with the mindset that I had.
I started experimenting with beats on Garage Band using apple headphones. I was completing my last year at the University of Ottawa for my bachelor’s degree in Finance. Afterwards, I worked as a Lifeguard, Payroll Officer, and Financial Analyst in the Government of Canada. Although those were decent jobs, I didn’t want to settle and it wasn’t what I loved doing. I kept hustling on the side with music, posting content, making beats, getting better, until one day I quit my job and went to Los Angeles with a group of friends. From there, I just networked, got a few placements, and kept pushing my beats online, and it only got better after that.
What type of music do you listen to?
I listen to all genres. I just listen to whatever songs sound good to me. I like some of today’s Hip Hop music, but I mostly enjoy listening to 2000’s pop/ punk/ rock music. I feel like music nowadays is much less unique, more repetitive, and saturated.
What inspires you to make music?
Feeling good. I have to be feeling confident, motivated, and healthy in order to make good music. That’s why I exercise daily, eat healthy, and surround myself with positive people. Also changing my scenery is really important. I never cook up in only one place; I have to move my setup every now and then.
What do you do when you don’t do music (creative or otherwise) and that you are passionate about?
I like to workout everyday. I’m passionate about staying healthy, especially because I am a producer who sits down all day. I need to get out at least once a day and do some physical exercise. That’s about it. I am a workaholic. So I usually wake up everyday, work on music, go to the gym, then work on music again, then go to bed. I like watching TV shows but I don’t let them consume all my time. I watch maybe about 30 minutes / day before bed to help me fall asleep.
Happiness is being healthy, having loved ones, and loving what you do everyday when you wake up. Happiness is being grateful for what we have, instead of being upset over what we don’t have. I try to remind myself that everyday.
What do you wish you were told when you first started making music that you think would help artists just starting out?
For online beat producers, which is the best way to get recognized nowadays, I would recommend finding a specific style of music that you love to make and that you are good at, and stick to it. It’s all about having a well-defined unique sound and being consistent with it. That’s how you will build a niche audience, and attract artists to work with you.
Tell us about your upcoming projects…
I just plan to continue working with artists, getting more industry placements, and selling more beats online. One day I’d like to produce my own album and have my favorite artists on it.
Where do we find you music / music projects?
Any last words for the readers?
Just want to thank everyone who supports my music and believes in me. It has changed my life and made my dreams come true!