Indies
Rich Fayden Discovering Your Favorite Artist Before They Were Your Favorite Artist
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As a consultant and executive producer, Rich Fayden has worked with many well- known artists and record labels in the music industry. Discovering music talent andvconnecting them to industry leaders is something that Fayden is doing for years, and
he’s great at it. One big problem with newcomers to the music industry is that their talent may be wasted due to the lack of proper relationships with record labels , producers and promoters. Consulting with an expert and using his extensive relationships can reassure young artists that the right people recognize their work. Fayden states:“I do this mainly because no one ever did it for me. I really want to help get excellent music out there, to help cut through all the clutter and the competition that’s out there now for burgeoning new artists to navigate.” Dating back to 1996, Rich Fayden had the chance to sign a deal with Atlantic Records, one of the most well-known American record labels at the time. This was the starting point of Fayden’s journey. After signing a new deal, Fayden started working with some music leaders like Max Martin, Rodney Jerkins, Diane Warren,
and Brian Malouf. Around 2003, Fayden started using the emerging Internet platforms such as ‘Talent Match’ and ‘MySpace’ to find upcoming artists, from rappers to musicians. Dedicating himself to scouting for new talent and helping connect the dots that would allow
them to move closer to their goals. Laying the foundation for what would soon become a breeding ground for tomorrow’s superstars, such as Shawn Mendes, Jack Harlow, Halsey and possibly the most successful artist of the last 10 years, Justin Bieber. Fayden has worked with some of the top-tier labels and artists in the world. As he says: “If I felt they had something really special, I contacted them, then went about sending out their links and pitching them to music industry executives I felt might be interested in their music. I was never looking to gain any fame for it; I just did
what I could to help get these artists a fair chance to be heard.”In a world now dominated with stream and follower numbers, the main priority for Fayden has always been finding and sharing high quality tracks. “Catchy songs will always be the gas that helps the music industry engine run.”
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