Edward Bruce Shares the Challenges He’s Faced and the Wisdom He’s Gained as an Executive Music Producer
“Winners never quit, and quitters never win.” – Vince Lombardi
This inspiring quote has been proved true by the celebrity executive music producer Edward Bruce. In an industry that constantly thrives on trends and fresh talent, he has been a guiding light to many budding artists to help them find their ground. From creating gaming content to providing personalized music production, Edward is a self-taught master.
It all started one summer four years ago when Edward founded the Tuigse Music Group (TMG). He started the group from a dorm room at the University of Glasgow. Since then, the group’s prime focus has been to provide customized services to aspiring music artists that only celebrity performers working under renowned brands can afford. Besides helping new talent navigate the music industry, TMG also tries to keep the investment to a minimum so that newbies can afford it.
The idea behind TMG dawned after Bruce’s long-time friend ventured into the music industry. Being a newcomer, he understood the initial challenges that every budding artist faced and tried to figure out a way to overcome them. Earlier, the duo had achieved remarkable success on YouTube by creating gaming content. By taking inspiration from their initial success, they wanted to create something that would add more value to budding talents.
Edward Bruce had already mastered the digital space by the time he started TMG. He wanted to use his hard-earned knowledge and wisdom to take the group to new heights in the music industry. His hard work paid off in a couple of years as he started working with renowned names in the industry like Shogun, Faze Miyake, Merky ACE, and Cadell.
Edward has received a Gold certification award in France and Belgium for his contribution to Loïc Nottet’s Selfocracy album, a Sony/Jive Epic release. He also won the Platinum certification award in Belgium for the same contribution. As well, Bruce was the executive producer of Shogun’s release with Dizzee Rascal. He has also collaborated with top labels like Red Bull Music and Sony/RCA Records UK.
Today, Bruce and his music group are one of the most sought-after brands in the music industry in the UK, but his success was not easy. Being a quiet and private person, communication became a major challenge for Bruce during the initial phase of his career. Motivated to work hard and stay focused on his goal, Bruce had to learn to be self-sufficient in this industry. This did not go well with the promotional strategies that require developing connections through effective communication. Also, working with different artists and understanding their styles and preferences had been a challenge for Bruce. With time and dedication, he emerged a master in his field.
Currently, he is looking forward to expanding theTuigse Music Group to new horizons. He wants to work with more budding talent and collaborate with popular labels to escalate his brand in the music industry.