Get the Strap


NYC Comedian KEN STARRRZ Introduces Us To RICO: The Viral Phenomenon That’s Got Us All Dancing to 80’s Freestyle Music Again.

By  | 

RICO, who is played by Ken Starrrz, became a sensation on social media earlier this year after fans fell in love with the Freestyle dancing icon and his love for the once popular 80s Dance music. Shortly after RICO was introduced to the world,the hashtag #TheRicoChallenge was born. Ken Starrrz who is born and raised around Spanish Harlem/ The Bronx, says he created his character RICO because of his own love for the era of the dance music made famous by artists like Stevie B., TKA, Noel, Lil Suzie, Shannon, The Cover Girls, George LaMond, Lisa Lisa, Stevie B and Judy Torres just to name a few. The genre of Latin dance music, known as Freestyle was born in New York City and was popular during the late 80s and early 90s but seemed to fade away when the Grunge and Pop Era started to take off. RICO has reminded us of our Love for Freestyle and has proved that it’s still influential on the culture of New York City Music today. Freestyle music as RICO describes it is “a dance- R&B type of music that anyone who lived in New York during the 80s and 90s would most definitely know.”25 years later, RICO has taken us back to one of the greatest dancing eras to have ever taken over the City along with the memories the Freestyle music gave us.



RICO, the city’s dancing legend is known for his love of the ladies, his wild black locks, and his one of a kind pop & lock dance movesA recent video of Rico dancing in the city posted to social media has now been viewed on TikTok over 500k times and on Instagram over 250K times. To date, RICO has garnered well over 1 million views and counting.

Once #TheRicoChallenge hashtag exploded on social media, fans of the music from all over started dancing to Freestyle Music again. Ken Starrrz tells me that RICO isn’t an alter ego but instead he’s a regular guy, who like him is from Spanish Harlem. He tells me RICO, who is from this era, just misses the good old 80s Freestyle Music Era. Ken says “RICO is not my alter Ego. I AM RICO. RICO is me. We all got a little RICO in us that misses the nostalgic 80s music. Im so happy that people have been dancing to it and reminiscing the best days of it.” He tells me although Freestyle is his own favorite kind of musicRICO loves any type of music he can dance to and that brings him closer to the ladies. Freestyle is the coolest though because of the Vibe you get from it. Rico’s love of 1980’s Freestyle dates back to his childhood where he was raised by it every Saturday morning while my house was being cleaned to some TKA, George LaMondCynthia. Their music was always blasting on the boom box speakers. You know when you heardthat music playing in the house and the whole crib was getting scrubbed spotless!”


Now that RICO and #TheRicoChallenge hashtag are trending, Ken Starrrz tells me the fans have taken Rico far beyond social media. Just a few weeks ago Ken finished recording his own Freestyle song entitled “Watchin’ You.” He then went on to create a music video for it but not before RICO called out the city to come dance with him on set. To Ken Starrrz’ssurprise, hundreds of people turned out to the filmingThe music video which is due out June 12th, is one of the most anticipated videos of Rico to date. I asked Ken Starrrz what he thought about people saying he is the one to bring Freestyle music back to us and he tells me “after this music video comes out for my new single “Watchin’ You” I’m gonna tell you this much . I’m really gonna bring freestyle back to you again YOU HEA ME BAYBEE!!!!”


Ken Starrrz first made headlines in 2014 for his comedy skit known as “The Casket Slap”, the infamous video that went viral overnight that features an actor who we know as KEN STARRRZ, at a funeral dressed as a gang member slapping his rival in an open coffin. Other viral videos include his famous Bronx Joker Steps Skit and PlayStation 5 Skit. His content has been shared by countless celebrities and media platforms WorldstarHipHop, TMZ, Mediatakeout, Hollywood Unlocked, Funny Hood Videos, Fuck Jerry, Yahoo New, UKTheSun,  and so many more.  He has been reposted by iconic celebrities like Boys II Men, Cardi B, George Lucas, Chris Brown, French Montana and even  Ludacris, to name a few, have all been seen sharing Ken Starrrz’s skits.



In 2019, Ken Starrrz was the Winner of the 2019 Official Latino Film Festival –for the Best Content Creator category. He has appeared a number of times on the big screen including being a guest on Season 12 of MTV’s Wild N’ Out, BET’s 2019 Too Grown Series and also has appeared in commercials for Polo, New Balance for Jimmy Jazz/ VIM, BET and more.


Later this year Ken has an upcoming role in the film Super Blocked and just completed a role in director Eddie Huang’s film “Boogie” which released May 18th 2021 and stars the latePop Smoke. He also has a major project called “Living with my Pops” a docu- series for HG TV


Ken Starrrz is famous for coining the catch phrases “Litty 2 Titty”, “New Yerrr City”  “You Hea Me Baybee?” And Have a Goodnight Ma”. He he has hosted dozens of events including 2019’s Soulfrito Music Fest at the Barclay’s Center, VIP events with Uncle Murda & Maino, The Cinco De Mayo Back Outside with Funk Flex, DJ Spin King, DJ Bobby Trends, Funk Flex car show 2019, many VIP Cannibis event’s with one alongside rapper CJ who performed live and he even went on a 3 day tour with Norega. Ken Starrrz also hosted “Hot 97’s “What Would You Do For Summer Jam Tickets?”His past collaborations include a Skit T- Pain , a music video with Uncle Murda entitled THE RAPPER, a viral skit with rapper Maino, a Music Videofor NJ artist G.O. AKA Gameover for a single off his upcoming album CHECKMATE, Norega’s OUTTA LINE AND GOING UP video and features with DJ Khalid, Conway the Machine, Method Man , Dreamdoll , Tony Sunshine ft Chris Rivers music video entitled “ Danger.”

Follow along on Ken Starrrz Journey to be the first to know when he posts new content, goes viral and has new projects in the works.

Article Written by: Kim Coco @Kimcoco17


For features, collaborations, more interviews, bookings and all things Ken Starrrz!


Instagram: @Kenstarrrz

Facebook:  KenStarrrz

Tik Tok: @Kenstarrrz


Press/ Media/ Business/ Booking Inquiries:


Leave a Reply

Your email address will not be published. Required fields are marked *