Get the Strap


Marcus Crenshaw of The Fam Sports and Marketing Agency

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The Fam Sports and Marketing Agency is now adding an entertainment branch to their company. Initially, the agency focused on representing some of the top WNBA players, such as Tiffany Hayes, Chennedy Carter and Courtney Williams of the Atlanta Dream, and Tiffany Mitchell of the Indiana Fever.

Founded by Detroit, MI native and former European basketball pro Marcus Crenshaw, the Fam Sports and Marketing Agency focuses on providing new opportunities and strategic marketing services for each client. As the company diversifies, The Fam Empire Entertainment is officially a new sector of the Fam Sports and Marketing Agency and signed their first artist, Brooklyn, NY native, YS Lost.

Their newest Signee, YS Lost, is a Brooklyn rapper with melodic flows and relatable music. He tells his story of heartbreak and overcoming hard times as a kid growing up in New York. His sound ranges from gritty New York rhyme to pop, and he stands out by not using explicit language in his lyrics.

Upon signing YS Lost, CEO Marcus Crenshaw and Vice President Andre Reed have developed a powerhouse dedicated to providing a family-like atmosphere with their talent. “I plan to keep a personal relationship with all artists and talent.” Says Crenshaw. He wants to ensure each client learns the importance of money management and has intensified knowledge about the music industry for them to thrive. The Fam Empire Entertainment is actively searching for new talent and intends to operate differently from traditional record labels.

You can keep up with The Fam Sports and Marketing Agency in addition to their new sector, The Fam Empire Entertainment, via social media @thefamsports and their official website


About Founder & CEO Marcus Crenshaw:


Marcus Crenshaw is a Detroit, MI native, self-made millionaire, and business owner dedicated to showing athletes how to establish themselves as business professionals following their professional athlete careers. Crenshaw grew up in a rough neighborhood in Detroit but overcame each obstacle placed before him. He was one of the top players of Mackenzie High School and became one of Michigan’s all-time leading scorers with an average of 29 points per game and 11 assists per game.

As a result of his outstanding high school basketball performance, Crenshaw earned a full-time scholarship at California State University, Fullerton, where he earned a degree in African American studies. Shortly after graduation, he began his career as a professional basketball player in the European league. Upon leaving the league, Marcus Crenshaw was determined to generate his own income source and show athletes it is possible to be a business owner after leaving your all on the paint.


In 2014 he started his first of many successful companies, Hoop Cred, the first marketing agency focused on WNBA players. In 2016, he created She Hoops Network via Instagram by utilizing visuals from all over the internet to bring exposure to thousands of talented female hoopers across all ages and skill levels. In only two years of launching the company, he sold the business to media powerhouse Overtime, backed by NBA superstar Kevin Durant. Now, Crenshaw is focused on the Fam Sports Agency and his new sector, the Fam Empire Entertainment, founded in 2019. As he expands the company, he continues to be his authentic self while tending to his clients’ needs and wants.

Music journalist based in ATL but from VA. Connect: @tracymitchellva

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