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Cochise – “Lost It” (Official Music Video)

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Rising Palm Bay artist Cochise makes his fall return with “Lost It”, a head-nodding new banger today via. Columbia Records. Along with the new track, brings a drifting-inspired visual directed by frequent collaborator Chivalry.

Showcasing Cochise’s witty charm and array of flows and vocal styles, “Lost It” is the 22-year-old artist’s second high-concept video of the year, following the poignant video for “TAXIN.“ The up-tempo trackfeatures an experimental but hook-heavy Cochise as he draws inspiration from hip-hop and dancehall sounds. His breakout viral track “Hatchback” which shows off his playful side with anime and fashion references, has accumulated over 50 million streams and was recently added to Rap Caviar.

“Lost It” is available on all streaming platforms.

G-Unit Records x Thisis50.com