How the NBA Turned Into a 365-Day Empire

The NBA goes far beyond the regular season and playoffs. Thanks to social media and the abundance of superstar players and personalities, the league is thriving like no other. Free agency, trades, and all the drama in between has made the NBA the most entertaining show in sports. In this panel Rachel Nichols joins NBA veterans Paul Pierce, Matt Barnes, Richard Jefferson and Gilbert Arenas to discuss how the NBA has adapted to the social media era, share what players really think about NBA Twitter, how accurate all the trade and free agent rumors really are, and give a unique perspective from the other side.