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Sheff G Talks Starting Brooklyn Drill Music, Reppin’ Flatbush and Evolving Musically

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Becoming a pioneer of a music genre is a daunting task. You must be courageous enough to move differently than your peers and the current sound, but you must also be good at your craft to make those who are comfortable with a traditional style listen. Sheff G has shown he has both of these characteristics.
The 21-year-old is considered the first rapper to establish drill music in Brooklyn. While the sound originated from the southside of Chicago with the likes of Lil Durk, G Herbo, and Chief Keef, the subgenre of trap music laced with its darker and grittier undertones was essentially non-existence in New York.
However, this all changed when Sheff G released his smash hit “No Suburban” in 2017. The song was a staunch difference from what Brooklyn was known for musically, but it set the stage for emerging artists in New York City to embrace drill.
Fast forward to now, Sheff G recently dropped The Unluccy Luccy Kid. The project is a polished version of the rawness he gave the world in.

Fast forward to now, Sheff G recently dropped The Unluccy Luccy Kid. The project is a polished version of the rawness he gave the world in 2017, but it shows off his growth in the subgenre. However, don’t get it twisted, even as he differentiates from his peers – his confidence is as high as it’s ever been. While recently speaking with AllHipHop, Sheff revealed his plans for the future, his growth musically, growing up in Flatbush, and why everyone should “stay tuned” to what he has in store.