Get the Strap


Snowsa – Yank Riddim (Remix / Audio) ft. Young M.A

By  | 

Although Snow taught herself to play the ukulele at age 16, it wouldn’t be years later until she learned to produce a track. During a brief stay in Jamaica, she met Ollie Twist––her now UK-born co-producer––who educated her how to operate an MKII. After producing a few dance videos for fun, watching them go viral, and then suffering the death of three supportive friends in less than a month, she realized that becoming a recording artist was her purpose on this planet.

What will set this Girl Wonder apart from peers is that she is more time traveler than musician. Her style is rooted in dancehall, but her production sensibilities belong to the past and future of black music at once. Her biggest viral success, thus far, is “Yank Riddim,” a triple tribute to her deceased friend Zoe, the dance he popularized (The Yank) and Busta Rhymes’s classic “Put Your Hands Where My Eyes Can See.” Fun followups “Soft Drink” and “Flex Lon Don” pay homage to Missy Elliott, Timbaland and The Isley Brothers. And yet, these odes in succession are the rise of a new wave.

In an era where young listeners prefer to consume their music numb, Snowsa aims to return the feeling. This is the sound of an old soul illuminating their generation’s bright future.

G-Unit Records x

Leave a Reply

Your email address will not be published. Required fields are marked *