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No I.D. on Working with Common, Jay-Z, Kanye West and Being Humble

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No I.D. sat down with Chicago journalist Andrew Barber to discuss his early years with Common, managing Kanye West, becoming friends with Jay-Z and why humility and focus are key to success in this public lecture as part of the Red Bull Music Festival Chicago 2018. #RBMCHI #hiphop

1:40 – Early days of hip-hop in Chicago with Common
11:40 – Things start to happen with Common
32:12 – Going solo and breaking up with Common
46:07 – Roc-A-Fella, Roc the World and Kanye West blows up
57:50 – Humility and working with Jermaine Dupri
64:55 – Working with Kanye on 808s & Heartbreaks
69:00 – The making of 4:44 with Jay-Z

31:47 – No I.D. – “State to State”

A pivotal figure in the ’90s Chicago rap scene, producer No I.D. cut his teeth in the city’s house music scene before turning his ears to hip-hop and producing the bulk of Common’s early output, including the classic “I Used to Love H.E.R.” The two childhood friends first parted ways after three albums leaving No I.D. to expand his horizons by managing a young Kanye West and working with Jermaine Dupri, Jay-Z and more. In the late ’00s No I.D. helped Kanye fashion the sound of 808s & Heartbreaks before taking on the position of president at G.O.O.D. Music, adding boardroom expertise to his impeccable production credits. Since then he has become one of the top A&R men at Def Jam, founded ARTium Recordings and worked as the executive vice president at Capitol Music Group. Yet No I.D. remains one of the best producers in the game, responsible for shaping the sound of albums as diverse as Vince Staples’ Summertime 06, Vic Mensa’s The Autobiography and Jay-Z’s 4:44.

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