Butt Lifts for Likes: The Instagram Booty Effect

Big butts are trendier than ever, and with stars like Kim Kardashian as the model for the “perfect” body, the movement has spread to Instagram influencers around the world. As more women seek out booty-enhancing surgeries, like the Brazilian Butt Lift, the steep costs of these procedures have led to the rise of black market butt injections, which are often a much cheaper alternative.

Broadly meets with three women who tried these different procedures and delves into their journeys to achieve the perfect butt.