50 Cent Signs Massive Multi-Series Starz Deal
Artist and producer Curtis “50 Cent” Jackson has signed a new four-year overall deal with Starz. Under the agreement, Jackson will continue to develop new scripted and unscripted projects exclusively for the premium service through his G-Unit Film & Television, Inc. banner.
The deal represents a significant increase to Starz’s investment in Jackson, executive producer of drama series “Power.” It includes a three-series commitment, the addition of a dedicated development executive, and a discretionary fund for use in developing G-Unit projects.
Sources with knowledge of the agreement tell Variety that, in full success and combination with Jackson’s current series and development, it could prove to be worth as much as $150 million — making it the latest in a series of eye-popping talent deals reshaping the economics of the television business. A Starz spokesperson declined to comment on the deal’s value.
The agreement provides Jackson and G-Unit access to the full breadth of platforms operated by Starz and its corporate parent Lionsgate. It also gives Jackson input into the merchandising and licensing of brands and content developed by G-Unit.